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If you’re like most triathletes, you’ve diligently performed your drills day after day.  


You’ve consistently worked to implement changes suggested by well-meaning coaches and fellow athletes.  


You’ve read blogs and books and watched videos about swimming, trying to implement the suggestions you found.


And despite all of that hard work, your skills remain the same.


I’d like to offer you the opportunity to change all of that.  

I’d like to offer you a different process.  

I’d like to offer you the chance to change, and to change in a meaningful way that sticks.


Here is my skill set-


I can make the invisible visible and the complicated simple.


I help you understand the underlying causes of your swimming problems in simple language you can understand, and I tell you with crystal clear clarity exactly what you need to do about it to get better.  


While, I’m sure you’ve seen opportunities for technical analysis before, and may have even used a similar service, what I’m offering is different.


 I help you find the REAL opportunities you have, and show you EXACTLY what to do about.  


Change ensues.


Here’s what I do.


Making the Invisible Visible


Most coaches change symptoms.  


They focus on the superficial issues while ignoring the underlying causes of why you’re struggling in the water.  


It’s not laziness, they simply can’t see them.


They’re invisible.


In contrast, I show you the underlying reasons why you’re not swimming as well as you’d like.  


I make the invisible visible.


I’ve watched 1,000s(!) of frame by frame video of swimmers ranging from Olympic Champions breaking world records to 10-year old kids performing strokes that flirt with disqualification.  


I’ve seen it all.  


Coupled with an extensive study of what drives fast swimming, I’ve learned to see what drives fast swimming, and what actually causes many of the stroke flaws that emerge.  


I learned the difference between cause and effect.


When there is a clear understanding of the principles that determine fast swimming, these root causes become outstandingly visible.  


Fortunately, these principles are easy to grasp, and once you see why you’re moving the way you are, it’s impossible to UNsee it.  


With understanding comes EFFECTIVE action.


Making the Complicated Simple


I’m sure you’ve had coaches describe your skills as if they were reading from a fluid dynamics dissertation when trying to explain to you how to fix your technique.  


While the coach may have sounded smart, I expect you left the conversation more confused than when you started.  


You had no idea what to actually do.


That’s not my style.  


I explain the REAL cause in simple, clear terms and I tell you exactly what you need to do about it.  I don’t tell you 6 extra pieces of information to sound smart.  


I tell you what you need to know so that you can actually implement the information to accomplish your goals.


You may be plagued with many technical errors.  Instead of focus on the all the noise, I focus on what matters.  


I keep it simple and focus on the major issues that will end up fixing most of the remaining problems.  


That’s efficiency and effectiveness.


It gives you a plan for action.  


A plan for action helps you swim faster.



FEEL-Based Solutions


Many other coaches have one solution for each problem they see (and they’re already not seeing the real problem).  


Unfortunately, one solution doesn’t work for every person, or even most people.  If you identify a problem and can’t fix it, you’re no better off than if you didn’t know you had a problem in the first place.  

Fortunately for you, I’ve seen all the mistakes and helped triathletes with all of them.  I’ve helped them make changes that actually stick.  


Once we’ve made the invisible visible and complicated simple, it’s time to make the change.


The activities I’ll suggest you perform are specifically designed to help you FEEL what you need to feel.  


A dirty little secret is that better swimming often feels NOTHING like you expect it to.  Most coaches are focused on providing solutions based upon what your swimming should look like.  


Of course, that’s not much use to you because you can’t see yourself while you’re swimming.  FEEL is where it’s at.


These aren’t the drills you’ve read about in books and they’re not performed for the same purpose.  It’s different.

I’m going to help you learn the fundamentals.  


Even if we do perform an activity you’re already familiar with, we’re likely going to perform it with a very different purpose, focusing on very different aspects of swimming.  


This is a comprehensive attack on skill development.  This is about empowering you to coach yourself.  By knowing what to feel, you can drive your own learning processes.


When you make the call to invest in your performance, here’s what you get-


  • A full analysis of the major components of your swimming including body position and alignment, breathing action, underwater arm action, overwater arm action, leg action, and timing between the different components.

  • The PRINCIPLES behind why you’re moving in certain ways.  I’ll help you separate cause and effect so that you know where to focus your attention, rather than getting distracted by symptoms.  These root causes are often occurring where you least suspect it, and I’ll show you how to address these underlying issues. 

  • An understanding of how all of your actions are affecting the propulsion you’re creating, the resistance you’re creating, and the rhythm of your stroke.

  • Specific activities you can implement to address the opportunities we uncover.  For each major issue, I’ll provide multiple exercises to make sure we find a solution that works for you. For each task, I will include video and written descriptions of how to do it, the key aspects to focus on, and the ways to program these activities into your training.


All of this adds up to a comprehensive understanding of where you’re leaving speed on the table, and how to take advantage of those opportunities.


More importantly, I’m going to put you in the driver’s seat so that you’re in control of the changes you’re creating.  


I’m not just going to show you were can be better.  


I’m going to give you the tools to make it happen on your own.


You’re getting everything you need to make change that matters and to make changes that will stick, so you can swim FASTER and more EFFORTLESSLY than you ever have before.


Change is possible.


It’s within you.


Swimming fast is one simple decision away.


What You’ll Need


1. Video footage.  I’ll need to be able to see you swim from the following angles


  • Overwater footage filmed from the side

  • Overwater footage filmed from the front

That's it!

If you have underwater footage, that's even better, but it's not necessary.


2.  Clear goals.  I need to know what you’re hoping to get feedback on.  The more specific your questions and problems, the better I’ll be able to serve you.  The devil is often in the details.  If you’re having specific issues, I’ll be better able to assist you with those issues the more I am aware of them.  The more we address what YOU want to address, the more likely you’ll be able to implement change.  That being said, I’ll provide feedback about any opportunity I see.


Product Info


By purchasing a complete technical analysis, you’ll receive the following items and services-


  • Once you sign up, I’ll contact you to make sure I have a crystal clear understanding of what you are looking to improve.

  • You’ll get voice-over of your videos, highlighting all of the areas where you can improve your skills.

  • Written descriptions of these same opportunities for improvement in a concise format with simple, direct action steps.

  • Descriptions of why you’re moving how you’re moving, and the underlying principles at play.

  • Links to video, photographic, and written descriptions of the appropriate activities you can perform to act upon your specific opportunities.

  • Two e-mail follow-up exchanges to clarify any aspects of the technical review and the proposed solutions.


Refund Policy


If you are not 100% satisfied with your purchase and the analysis provided, simply let us know and we will refund your money in an expedient manner.  No questions asked.

If you wish to pay with PayPal instead, you can!  Bring up a new tab in your browser and go to to send payment. Once there, put in your real first and last name and a good email address and let us know in the transaction notes which item you're purchasing, and I'll connect with you!  Alternatively, send me an e-mail at, and I'll get you set up.


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